BOXT to become principal partner of Leeds United

Leeds United is delighted to announce an expanded partnership with BOXT, the award winning British smart home systems installer, who will become principal partner of the club from the beginning of the 2023/24 Season.

BOXT, the Leeds headquartered technology company, has been a loyal and valued partner of the club since their formation in 2017. Currently one of the fastest growing businesses in the UK, BOXT offer consumers an easy to use, Uber-style service for fitting boilers, solar panels, electric vehicle chargers and air conditioning units, as well as accompanying Google smart home devices such as thermostats, smoke alarms, home security cameras and speakers.

The new deal will see BOXT branding feature across the front of Leeds United men’s and women’s first team kits, along with all academy and replica shirts for both adults and juniors.

Working alongside BOXT, Leeds United will spearhead brand activity by the creation of innovative partnership activations, digital campaigns and exclusive fan offers.

Andy Kerr, chief executive & founder of BOXT commented: “This is a really exciting partnership for BOXT and one we are delighted to be continuing as principal partner. We have always felt closely aligned to Leeds United and the fans.  As an innovative and ambitious brand, we look forward to a successful 12 months for both the club and ourselves, as we look to expand our product offering further into solar panels and battery storage solutions.”

Mel Butler, executive chairman & founder of BOXT continues: “BOXT’s concept was developed at Elland Road and it is incredibly special to see our logo on the front of the Leeds United shirt just six years later. We’ve been on an impressive journey so far and we see this partnership as a real symbol of our ambition to drive the business forward internationally.”

Paul Bell, executive director at Leeds United added: “We are thrilled to expand our partnership with BOXT and look forward to seeing their branding feature across all of our playing and replica kit for the new season. It’s the first time in over eight years we have been able to brand all of the replica shirts with the same partner.  We pride ourselves on developing long term partnerships and we’re excited to build on the special relationship we have nurtured with BOXT to help support them in accelerating their growth plans, to become the leader in the UK domestic heating market and their plans to expand internationally.”